BrandType

BrandType helps teams collaboratively define their brand identity. Discover your brand archetypes through value swipes, refine your core values, calibrate your tone of voice, and generate an AI-powered brand manifesto — all as a team.

How It Works

Swipe Your Values — Each team member swipes through brand values to reveal your collective brand archetype profile.
Refine Core Values — Compare and rank values in head-to-head matchups to find your top 4 brand pillars.
Calibrate Tone of Voice — Set sliders across dimensions like formal–casual and serious–playful to define how your brand speaks.
Generate Your Manifesto — AI synthesizes your team's archetypes, values, and tone into a compelling brand manifesto everyone believes in.

Features

12 Jungian brand archetypes with detailed profiles
Collaborative team sessions with real-time synthesis
AI-generated brand manifesto, color palette, and typography
Competitive positioning analysis
Persona lab for audience testing
Brand brief PDF export

Pricing

Free — 1 member, core archetype discovery, core values, tone of voice.

Starter (€199/year) — Up to 3 members, AI manifesto, brand signature, colors & typography.

Professional (€499/year) — Up to 12 members, unlimited AI regenerations, priority support.

Enterprise — Custom pricing for agencies and large organizations. Includes competitive landscape analysis, synthetic personas, and multi-brand management.